THE MAN ON THE MOON

We were both very keen to use the incredible reach of the John Lewis Christmas campaign as a force for good.

Happily, this campaign raised over a million pounds for AGE UK and resulted in the highest number of volunteers in their history, as well as John Lewis's best ever Christmas sales.    

There was also a large integrated/educational side to the campaign, aiming to teach kids about the moon and pique their interest in science. Every day, kids could learn new facts about space by pointing their phone at the moon or at a special AR poster we made. This won the Integrated Grand Prix at Eurobest. 

In another first for John Lewis, we donated our main character to AGE UK and made a separate film just for them. This aired two weeks after the launch of the main campaign.

There were also a few spoofs. . .