As an online activation idea for our ‘Dog’s don’t know what’s good for them’ campaign, we worked with canine intelligence expert Rosalind Arden to create a world’s first- an interactive IQ test for dogs that rewards stupidity.
The lower a dog scores, the larger their discount on Greenies treats.
Introducing Doggy IQ - https://doggyiq.greenies.com/
Made under lockdown, the tests were designed from scratch and we then worked with the incredible illustrator James Curran to bring them to life in a beautiful way.
